About Us

We do more than just Flowers


Founder – Florist – Stylist

At The Flower Grocer we are unique – more than a florist. Located in Toowoomba CBD, we service Toowoomba and the Darling Downs. We take the time to understand your vision and truly get to know our customer to ensure we tailor your experience to ensure it is as beautiful and memorable as possible. We pride our selves not just on beautiful bespoke floristry, but on delivering a customer experience that surpasses expectations, and a level of attention to detail that makes every arrangement, gift or event just that little more special.

Cherie has over 20 years’ experience in Visual Merchandising, Styling, Window Dressing and Event Design working both nationally and internationally for globally recognised brands as well as some of Australia’s leading concept retailers and department stores. It was her role working in the window dressing team at David Jones where she worked alongside some of Australia’s most elite florists to launch the iconic annual Spring Flower Show where The flower Grocer dream began. This industry experience combined with many years of floristry expertise and a genuine love for making people happy, ensures you will always be provided with an experience to remember.

Cherie from The Flower Grocer Toowoomba

Making our customers smile

Brooke and Chris

Cherie recently did all of our floral arrangements for our wedding. To say Cherie is amazing would be an understatement! She went above and beyond to make our day so perfect! Nothing was ever too much trouble and, on the day, she made my dreams come true, it was exquisite! More than I ever dreamed of! Cherie and Troy make a great team, they are so professional and talented but are also so down to earth and easy to talk to. I cannot recommend Cherie highly enough!

Lauren Wagner

Absolutely in awe of the amazing plant terrarium Cherie put together for me. It is gorgeous, and such a wonderful substitute to traditional flowers. I am in Adelaide and was looking for something to be delivered to a Toowoomba address - this is exactly what I wanted.

Connie & Adam

We received our wedding photos last night and couldn't wait to share the AMAZING job Cherie did for our special day! Cherie is an amazing florist and the most beautiful lady. We were certainly lucky to have met Cherie and cannot thank her enough for the beautiful arrangements !
Thank you Cherie

Hannah Bouttell

My bridal bouquet, flower crown and arbour blooms for our ceremony were created by TFG and Cherie's creations were perfect. Every detail was considered and thoughtfully put together. Cherie was such a pleasure to work with and made the process so stress free. I loved having Cherie as part of our day & would absolutely recommend any bride speak with her regarding wedding flowers.

Matt Edwards Photography

Absolutely stunning floral arrangements. I have photographed many bridal bouquets and they always look beautiful. Cherie is such a passionate and wonderful lady providing amazing customer service. Highly recommend.

Beck and Matt

I only gave Cherie a few photos to work with for our Wedding, and what she created truly reflected my personality and style. My wedding bouquet was absolutely stunning and had such a lovely vintage feel to it - I received so many compliments about it on the day! We could not recommend Cherie highly enough. She was professional, promptly answered all our emails and questions and overall was just a pleasure to deal with.

Ambar Tynan

Cherie was amazing to deal with and very helpful with putting together a custom vegan gift box for my bestie. The flowers and presentation was stunning. Thank you so much!


Cherie delivered one of her teacup Succulents to my friend for her birthday today. Wonderful service, thank you Cherie!


What a wonderful night we had making Tiny Terrariums. Cherie is such a great tutor and can give great ideas, I’d jump at the chance to do any workshops in the future.


Cherie is a beautiful and talented woman. I attended The Tiny Terrarium workshop and had a great night. The studio is stunning! I will definitely be back to do more.


We contacted The Flower Grocer recently with a special gift request for our dear Aunt. Cherie listened, asked questions relating to our Aunt, noting she loved art deco items, her favourite colours and decor in her house. Cherie consulted with us to fill the brief. We were more than ecstatic with the result. Cherie had found a 1930's Art Deco Beswick Pottery round float vase in our Aunt's favourite colours then filled it with the most delicate arrangement of succulents. This stunning work of art now sits pride and place in our Aunts living room. Cherie's professionalism, creativity and attention to detail is supreme. Thank you so very much.

Shaun Maddern

I wouldn’t normally write a review, but I need to call out this little gem of a florist. We wanted a special floral arrangement for our mothers 70th birthday. Cherie’s idea to combine the arrangement and the cake was genius. It made a fabulous centre piece for the table, brought a real sense of style to the event, and the best part was that our mother loved it. Thank you Flower Grocer.